A Program on Empowering Women to Create a Personal Brand

This initiative was rolled out to Women Managers for a Global Telecom Company.

Women as a group tend to be largely reticent in talking about their work & their USP’s. Very often they struggle to highlight their achievements. Research has shown that Men are far more comfortable creating a Buzz around their work. These inherent traits sometimes account for the Achievement gap between the Sexes.

With this context as a background our clients felt that an intervention which helped Women Managers explore what they would want their Personal Brand to say & then use the right tools to make their Personal Brand come alive would help Young Women leaders in their Organization.

Some aspects that were discussed in the training were,

  1. What is Personal Brand
  2. Discovering your Personal Brand
  3. Tools to build your Brand
  4. Using Social Media effectively to Network & Build a Brand

The Lockdown necessitated that the program was delivered Virtually. The program needed to be thoughtfully designed, keeping in mind that our participants were Working from Home and had limited bandwidth. The technology tools used were largely Audio and Chats. The bite sized nature of the training was found to suitable for the virtual platform, and it succeeded in keeping the participants engaged and informed.

Participants felt that the Program allowed them to introspect on what they wanted their Personal Brand to stand for. In the day to day rigor of work and home, we often don’t get this opportunity to step back and look at where we want to go and if the path that we are on will take us there.

During the Program Recap, 2 Participants told us about their Personal Action Plan and how they were going to actively leverage Social Media for Building their Professional Networks.

Shradha HRD is a Women dominated organization and it is immensely fulfilling to conduct Programs where we can share our experiences gathered over 20 years to help empower Women Managers. We are Extremely Thankful to our Clients that continue to give us interventions like these, that allow us to add value in so many different ways !!!!!!!

Move Up: A Program to Promote Gender Diversity

Our client is a Fortune 100 company. They have a Global mandate to increase participation of Women at Senior Management levels. To achieve that Vision, our clients have a structured Growth Plan for their Women Managers. This program was a part of an organization wide initiative to empower Women Managers with a Growth Mindset & tools to showcase their inherent talents and Go-to Skills.

500 Women Managers at Middle and Senior Management positions have attended and benefited from this program over the last 2 years.

The Program systematically addressed the challenges that Women Managers face at the workplace. The program includes the following elements:

  1. Acknowledge Mind Conditioning & Self limiting beliefs
  2. Build Confidence to shatter the Glass ceiling
  3. Use simple tools to Network and establish a Personal Brand
  4. Create partnerships and build a support structure

The feedback from Participants was that it helped them to work on their self-limiting beliefs, incorporate behaviors that lead to Growth and above all create a strong support system to overcome hurdles and surge ahead.

Our motto at Shradha HRD is that Learning Must Continue and our clients support this vision. We successfully conducted MOVE UP over MS Teams for Women Managers across India. The training activities were tailored to keep in mind the technology and the Virtual Medium.

The Feedback for the program was, “Highly Engaging. We felt just like we were Learning in a Face to Face mode”.

We are set to continue this program series, Empowering Women Managers across India, Virtually !!!!!!