A Program on Empowering Women to Create a Personal Brand

This initiative was rolled out to Women Managers for a Global Telecom Company.

Women as a group tend to be largely reticent in talking about their work & their USP’s. Very often they struggle to highlight their achievements. Research has shown that Men are far more comfortable creating a Buzz around their work. These inherent traits sometimes account for the Achievement gap between the Sexes.

With this context as a background our clients felt that an intervention which helped Women Managers explore what they would want their Personal Brand to say & then use the right tools to make their Personal Brand come alive would help Young Women leaders in their Organization.

Some aspects that were discussed in the training were,

  1. What is Personal Brand
  2. Discovering your Personal Brand
  3. Tools to build your Brand
  4. Using Social Media effectively to Network & Build a Brand

The Lockdown necessitated that the program was delivered Virtually. The program needed to be thoughtfully designed, keeping in mind that our participants were Working from Home and had limited bandwidth. The technology tools used were largely Audio and Chats. The bite sized nature of the training was found to suitable for the virtual platform, and it succeeded in keeping the participants engaged and informed.

Participants felt that the Program allowed them to introspect on what they wanted their Personal Brand to stand for. In the day to day rigor of work and home, we often don’t get this opportunity to step back and look at where we want to go and if the path that we are on will take us there.

During the Program Recap, 2 Participants told us about their Personal Action Plan and how they were going to actively leverage Social Media for Building their Professional Networks.

Shradha HRD is a Women dominated organization and it is immensely fulfilling to conduct Programs where we can share our experiences gathered over 20 years to help empower Women Managers. We are Extremely Thankful to our Clients that continue to give us interventions like these, that allow us to add value in so many different ways !!!!!!!

Train the Trainer Intervention for Facilitating Virtual Programs

Program Overview: We recently conducted a program for the training team of a large French IT Company. The audience was the internal training team that largely conduct Technical training for team members across different locations in India and even for Onshore teams. The challenges identified during the course of the Training Need Identification were:

  1. Keeping Participants engaged during long Technical training’s, that sometimes stretch up-to 3 days
  2. How to make the best use of the Technology tools available to make training interactive?
  3. Changing the training format from a monologue to a dialogue by effectively using Adult Learning Principles
  4. How do you ensure learning happens, even while training large groups? 

Shradha HRD Solution: The group of Facilitators that were a part of this program had all been facilitating for 10-15 years and were Subject Matter Experts in their individual domains. What was important for us was to help them facilitate more effectively, especially while training large group sizes.

The program was held virtually using the same technology that the participants used to train. This ensured that they had an actual feel of how to implement the learnings from the program, real time. The idea was that the program should be hands on and experiential as opposed to theoretical. 

The Key areas covered during the program were: 

  1. Applying Adult Learning Principles to make learning more retentive
  2. Using Visual Aids effectively
  3. Integrating simple activities & techniques and Making Virtual training engaging
  4. Sensitization to best practices of Non Verbal Communication and Body language to make training come alive

Considering that we were working with a team of very experienced facilitators that had already been conducting so much training virtually, the response we received to the program was simply outstanding. We had participants fully engaged for the entire 8 hours of the program & they felt that they had tangible take-away they could implement in their training programs.

A Train the Trainer program is always special because you are training peers, in a sense. We thoroughly enjoyed, creating and delivering this intervention.