Series on Customer Centricity: Jim Shukys’ Auto

Many of the memorable stories that we’ve covered so far focus on a company’s stellar response to an usual situation … but what about those day-to-day service stories? Superb service is not limited to out of the ordinary circumstances. It can be incorporated into the very fabric of your business, showing up in even the most common of instances. That’s why we love this next story shared by a customer in Streetsboro, Ohio.


The story was posted on Reddit under the appropriately titled topic of “I have never in my life seen this level of customer service” and included this genuine, thoughtful thank-you note.

But the best part of this tale is that despite the fact that this image was shared on the internet, random commenter’s starting pointing out that they knew exactly which business this was, “I used to live in Streetsboro and I know exactly who that is. He’s a good man, stay with him!”

Now that’s the definition of memorable service! The praise continued with non-customers, too, with one commenter saying, “It’s little things like this that earn business. If I got this card I would never use another mechanic in my life.”