For true #brilliance in results, you can’t make a better version of an existing product. You need #originalthought as well as a “fresh approach”. The miracle that took place at Microsoft under Satya Nadella, bears testament to this fact
Under Ballmer, Microsoft tried to copy everything Apple did.For every iPod, there was a Zune; for every iPad, a Surface tablet; for every iOS device, a Windows Phone.It also was tied to the core product: Windows.
Nadella started by selling PCs to corporate buyers. He later oversaw engineering for Bing, the company’s search engine, before taking over Azure.
Colleagues swear they’ve never seen him get upset, raise his voice, or fire off an angry email. Shelley Bransten, a Microsoft corporate vice president, suggests that what makes Nadella #unique is that he has “no swagger.”
Equally, he has been #adamant that the firm must move to cloud, compete head-to-head with Amazon’s AWS and ditch the Windows mentality.
Under Nadella, it cut funding to Windows and built an enormous cloud computing business, putting it ahead of Google and making progress in key areas against the dominant player, Amazon Web Services. “I don’t know of any other software company in the history of technology that fell onto hard times and has recovered so well,” says Reed Hastings, CEO of Netflix Inc.