Series on Persuasion: The right pronoun

While talking to your teammate, your boss or a friend, it is always better to use ‘We/us/our’ to make an impact. The agenda, when seems to contribute to a greater good gets more people to agree to it. Not just the listener, the agenda then includes the speaker as well.


One fine example of this is Barack Obama. Read this transcript for more clarity- “That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred.Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age.”

“Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.”

“Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America – they will be met.”

In conflict resolution, managing change and crisis, this technique comes handy.