What makes an ace sports player, an expert to give us advice on mutual funds? Or an actor, to tell us which food brand is best? We are so used to seeing #celebrities promote products, we never stop to consider why their #support should make the product better suited to us.

This is the #haloeffect. We subconsciously associate the “success” of people with the “success” of products, even though there may be no correlation.

Edward Lee Thorndike discovered the halo effect, a 100 years ago. His conclusion, a single quality viz beauty, social status, age produces a positive/negative effect that #outshines everything else and the overall effect is disproportionate.

Several studies have shown, we #automatically regard good looking people as more pleasant, honest and intelligent.

Physical characteristics logically, have nothing to do with #inner behaviors. Yet, our mind believes differently.

The halo effect obstructs our view of true #characteristics. We need to go beyond the surface. #Digdeeper and then form an opinion.