For all those of us who manage teams: creative or otherwise, it’s extremely important to ALWAYS remember that criticism encourages the “creative” portion of the brain to shut down and go into a “defensive” mode. If you are criticizing anyone, beware of the consequences.

Years ago there was a group of brilliant young men at the University of Wisconsin, who seemed to have amazing creative literary talent. They were would-be poets, novelists, and essayists. They were extraordinary in their ability to put the English language to its best use. These promising young men met regularly to read and critique each other’s work. And critique it they did!

These men were merciless with one another. They dissected the most minute literary expression into a hundred pieces. They were heartless, tough, even mean in their criticism. The sessions became such arenas of literary criticism that the members of this exclusive club called themselves the “Stranglers.”

Not to be outdone, the women of literary talent in the university were determined to start a club of their own, one comparable to the Stranglers. They called themselves the “Wranglers.” They, too, read their works to one another. But there was one great difference. The criticism was much softer, more positive, more encouraging. Sometimes, there was almost no criticism at all. Every effort, even the most feeble one, was encouraged.

Twenty years later an alumnus of the university was doing an exhaustive study of his classmates’ careers when he noticed a vast difference in the literary accomplishments of the Stranglers as opposed to the Wranglers. Of all the bright young men in the Stranglers, not one had made a significant literary accomplishment of any kind. From the Wranglers had come six or more successful writers, some of national renown such as Marjorie Kinnan Rawlings, who wrote The Yearling.

Talent between the two? Probably the same. Level of education? Not much difference. But the Stranglers strangled, while the Wranglers were determined to give each other a lift. The Stranglers promoted an atmosphere of contention and self doubt. The Wranglers highlighted the best, not the worst.