I came across an old and brilliant clipping of #BarakObama. This is before he won the Democrat nomination to stand for President. Remember, here, he was a relatively unknown African American Senator from Illinois. This clipping demonstrates a brilliant #storytelling, building a #sharedvision and #passion that touches the audience.

It’s a great lesson for all of us as managers, leaders and influencers. The #principles are common. My take aways:

1.He paints a #detailedpicture of the scene. It’s like you have a ringside view of the scene

2.Extremely #specific. This allows you to feel the emotion he want you to see

3.Clear #calltoaction, without being pushy

For me, this is a must watch for all of us that use storytelling to build a common vision and shared understanding….get teams all #firedup and #readytogo